Flyers, sell sheets, social media graphics, email headers, presentation templates. Every piece of marketing collateral your business produces is either reinforcing your brand or quietly working against it. Inconsistent materials signal a business that has not figured out who it is yet.
We design marketing materials for small businesses that are rooted in a real brand identity and built for the channels where you actually need them. Print-ready for physical collateral, properly sized for digital, and consistent with your website and logo so everything feels like it belongs to the same company.
Part of our Branding and Design service. Pairs with brand identity design and graphic design.
Marketing collateral is any physical or digital material that represents your business and supports your sales and marketing effort: brochures, sell sheets, business cards, presentation decks, social media graphics, email templates, trade show materials. The common problem is collateral that looks like it came from different companies because it was designed piece by piece over time without a shared visual identity. Every piece we design is built within your established brand system so it looks like it belongs to the same business, which is the basic requirement for collateral that builds trust rather than eroding it.
The most common problems with small business marketing materials are: inconsistent visual design across different pieces (logo color slightly different on the brochure than on the website), text that describes the business from the inside rather than addressing what the prospect cares about, low-resolution files that look blurry when printed, and materials that reference outdated services, pricing, or contact information. We audit existing collateral before designing anything new, because sometimes a refresh of what you have is more effective than building from scratch.
Design files in the wrong format or color mode are the most common cause of materials that look fine on screen but print poorly. For print, files need to be in CMYK color mode (not RGB), at 300 DPI resolution, with bleed added around the edges and safety margins kept inside the trim line. For digital use, PNG with transparent background and SVG are the standard formats. We deliver all collateral in the correct format for its intended use and include print-ready PDFs that go directly to any printer without requiring additional setup.