A good logo is not just a mark. It is the seed of your entire visual identity. Get it wrong and everything built on top of it looks inconsistent. Get it right and it becomes instantly recognizable across your website, your business cards, your social profiles, and every other place your brand shows up.
We design original logos for small businesses that are built around a deep understanding of the business, the audience, and the competitive landscape. Multiple concepts, clear rationale behind each direction, and refinement based on your feedback until the final mark is exactly right. Delivered in every file format you need: SVG, PNG, PDF, and layered source files.
Part of our Branding and Design service. Often the starting point for a full brand identity system.
A professional logo does three things: it makes your business recognizable, it signals that you take your brand seriously, and it creates the foundation everything else in your visual identity is built on. A bad logo does not just look unprofessional. It actively works against your credibility every time someone encounters it. Prospects often make a judgment about a business within seconds of seeing it for the first time. Your logo is frequently part of that first impression, whether on your website, a business card, or a social profile.
Custom logo design for a small business typically ranges from $500 to $3,000 depending on the designer's experience, how many concept directions are presented, the number of revision rounds included, and what file formats and brand guidelines are delivered at the end. Platforms like Fiverr offer logos for far less, and the quality variation is significant. The risk of a cheap logo is not just that it looks bad now. It is that you build brand recognition around something you will want to replace in two years, creating continuity problems with everything that references it.
The files you should receive at minimum are: SVG (scalable vector, for web and any size print), PNG with transparent background (for web and digital use), PDF (for print vendors), and the original design source file in whatever software was used (Illustrator, Figma, or similar). If you are not getting source files as part of your logo project, negotiate for them explicitly. Without source files, any future modifications require going back to the original designer or rebuilding from scratch.